Warren — Partnership Infrastructure for Small Businesses

The growth channel you're not using. Partnerships are the highest-converting growth channel — but small businesses have never had the infrastructure to use them well. Warren changes that.

The Problem: Partnerships work. The process doesn't.

Every founder knows that the right partnership could change their trajectory. But knowing it and doing it are two different things.

• "I know partnerships could grow my business. I just don't know where to start."
• "We found a great partner. Then spent three months figuring out how to work together."
• "I referred them five customers. I never saw a cent."

Today, partnership management tools are built for enterprise companies managing hundreds of affiliates. Not for the startup founder trying to land their first distribution deal. Not for the agency looking to co-sell with a complementary firm. Not for the not-for-profit that needs new capabilities without expanding its budget.

The Evidence: Partnerships outperform every other B2B growth channel.

This isn't a theory. It's measured, documented, and consistently replicated — but only by companies large enough to have the infrastructure for it. Until now.

• 35–55% close rate on partner-referred deals, vs 8–15% cold outbound (Landbase 2026).
• 2–3 month average sales cycle via warm referral, vs 4–6 months through cold channels (HALIRO 2026).
• 30–50% lower customer acquisition cost through partner-sourced introductions (HALIRO 2026).

Who Warren is for

• Founders who know they need partners but don't know where to start.
• Lean teams — startups, not-for-profits, sporting bodies — that need to do more with less.
• Agencies and service businesses ready to co-sell with complementary firms.
• Pre-revenue startups that need distribution, not more features.

Frequently Asked Questions

How do small businesses find the right partners?

Most don't — they stumble into partnerships through LinkedIn DMs and warm intros, with no way to evaluate fit before committing. The infrastructure to find, evaluate, and formalise partnerships simply hasn't existed for companies under 200 employees. That's what we're building.

Do I need to have partners already?

No. Most of the companies we're building for don't have a single formal partnership yet. They have the instinct that partnerships could accelerate their growth, but no system for acting on it.

I'm pre-revenue. Is this relevant to me?

Especially you. Pre-revenue companies can't afford to acquire customers one by one through paid channels. A single distribution partner can do what six months of cold outreach couldn't.

What kinds of partnerships does this apply to?

Any partnership where two businesses create more value together than apart. Referrals, co-selling, co-marketing, distribution, licensing, joint ventures — the common thread is strategic alignment, not a specific deal type.

Why partnerships instead of just hiring more salespeople?

Hiring is linear — each salesperson adds one unit of capacity. Partnerships are multiplicative — one relationship can open access to hundreds of customers you'd never reach alone, with dramatically better close rates because trust is already established.

When does it launch?

We're in early development with pilot partners now. Join the waitlist to be first when we open access.

Contact: hugoc@warrenship.com · LinkedIn